I’ve been involved in the creative development of campaigns that build brands for a variety of clients. Everything from routers and switches, to beer and health clubs.
Mediums have included print, retail and in-store marketing, online marketing, website design, OOH, television, and direct-to-consumer marketing. Browse through the samples to get an idea of my thinking.
Autodesk promotion to encourage architects to use DWF files for more complex drawings and renderings. (Concept and original photography).
Who doesn’t like this DEVO song? I rewrote the lyrics to promote a more reliable way for architects to send complex renderings. Don’t PDF it, DWF it. (Recorded with Mark Mothersbaugh from the original band).
Results: Through the use of Print ads, video, banners, eNewsletters and co-branded emails, one 30-day campaign generated almost 1,600 click-throughs and inquiries for this Autodesk product.
Cindy Crawford, Magic Johnson and Brandi Chastain were the spokespeople for 24 Hour Fitness when I worked on their business. Outdoor billboard with extension, broadcast,
direct mail and online promotions.
(Involved with casting, studio photography, art direction, motion graphics and original scores).
Marketing for a local solar installation company. This creative concept was used for online and offline efforts. (Actual oversized sequins used on the center of the sunflower).
Results: Brand awareness rose from 8% to practically universal n target zones.
In the first 4 months of the campaign, roughly 7,000 responses were generated and ultimately converted to 1,100+ qualified leads, and 462 new installations
in residential homes.
CalCPA Health offers California CPAs comprehensive healthcare plans as one of it’s benefits of being a member. The biggest benefit of all? Incredible customer service that will help members discover the best plan for their needs. This idea was expanded to email,
direct mail and banner ads.
Sonic.net prides itself on great customer service. This campaign targeting local businesses,
hits on the pains of going with the “bigger guys.” This idea was expanded to email,
direct mail and banner ads.
Opt-in email marketing campaign sent specifically to female BMW owners in the
North Bay of San Francisco.
We wanted to let riders of 5 bay area transit agencies know they offer late night transit service.
I was the art director for the original photography for this campaign. Media mix included outdoor, radio, banners and email.
Results: By the end of the 4 month campaign, late-night ridership increased by 52%.
Campaign for the Lemur exhibit at the San Francisco Zoo. The spin on it was the SF Zoo was not historically a tourist destination, but wanted to make it one. Art direction of the little critters, design and copywriting.
(The vertical one was used for an outdoor ad right in Union Square, a huge tourist destination).